وَعِبَادُ ٱلرَّحْمَـٰنِ ٱلَّذِينَ يَمْشُونَ عَلَى ٱلْأَرْضِ هَوْنًۭا وَإِذَا خَاطَبَهُمُ ٱلْجَـٰهِلُونَ قَالُوا۟ سَلَـٰمًۭا
The servants of the Merciful are those who walk the earth in humility, and when the ignorant address them, they say, "Peace." (Qur'an 25:63)
Read the full chapter here.
The Qur'an we link to is the free "Quran in English" translation by Talal Itani (clearquran.com). We are not affiliated with the translator; we simply admire the free access it gives to readers.
May we always smile, greet one another warmly, and spread peace.
For centuries, the children of Adam have greeted one another with peace. It is not a lost tradition, but one that too often feels forgotten. In a world where smiling faces can feel rare and division is constantly encouraged, we choose peace and understanding.
The tradition of greeting others with peace is not new by any means. It is ancient and woven through the spiritual history of humanity and our connection to the Divine. If we look closely, we can witness again and again that our faith calls us toward the same beautiful value.
In the Torah, peace isn't an afterthought. It's woven into blessing itself. The Priestly Blessing closes with a prayer for peace in Numbers 6:24–26, and there's a tender line spoken over someone's life, their home, everything they carry in 1 Samuel 25:6. Today, in many Jewish communities, people still say "Shalom Aleichem" (peace be upon you) as both hello and goodbye, just as they did in the time of Moses (peace be upon him).
In the New Testament, Jesus (peace be upon him) finds his disciples afraid, uncertain, and hiding. And the first thing he says to them is "Peace be with you" in John 20:19, and again in John 20:21. You'll find it once more in Luke 24:36. In a room full of trembling hearts, peace was the first thing offered. Many Christians still share this same greeting today in their fellowship.
In the Qur'an, peace is beautifully re-revealed many times. “Peace, a word from a Merciful Lord.” is one of our favorite verses in Surah Ya-Sin (36:58). The true believers are described in the Qur'an as those who stay calm when spoken to harshly and who answer back with "peace" in Surah Al-Furqan (25:63). This is the heart of our brand; responding with peace, no matter what.
As-Salaam is also one of the most beautiful names of the 99 names of God Almighty sent down to us. These names describe the attributes of God and As-Salaam is often translated to mean The Perfection and The Giver of Peace. "God invites to the Home of Peace, and guides whoever He wills to a straight path." Surah Yunus (10:25)
Beyond the children of Abraham
Even outside the children of Abraham (peace be upon him), there are many traditions that still emphasize peace at the center. In the Buddhist tradition, Metta is a practice of compassionate goodwill; peace through caring for others. And in both the Buddhist and Hindu traditions, Shanti, or Santi, is peace itself, repeated like a prayer that reaches beyond this one life. "Om Shanti" translates to "peace be with you".
We're all brothers and sisters in humanity as the children of Adam (peace be upon him). If you trace it back far enough, our roots tangle together.
So we're asking you to help bring this back. Not in some grand, far-off place, but right where you are. In the ordinary moments. During your coffee break. Because that's usually where the extraordinary starts.
If not us, then who?
May the peace and blessings of the Most High be upon you.